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AESTHETIC DERMATOLOGY · MULTI-BRANCH CLINIC6 Branches · India · 18-Month Operational Journey

Dermapuritys: 140% Lift in Patient Acquisition Across 6 Aesthetic Clinic Branches

How premier aesthetic dermatology clinic Dermapuritys transitioned from LeadSquared to LEDSAK to eliminate 60%+ lead loss, automate 24/7 patient engagement in under 3 seconds, monitor team calls with AI, and secure patient data on private AWS geofenced servers.

Lalita AryaVice-President & CEO, Dermapuritys Aesthetic Clinics

Patient Acquisition Lift+140%From 15% base to 36% conversion

Response Velocity<3sDown from 2+ hrs to instantaneous

Appointment Increase+40%Higher show-up across 6 branches

Admin Task Reduction60%Automated round-robin & logging

The Operational Bottleneck

Chaos Across Channels: Operating on LeadSquared Without Visibility

Dermapuritys was spending significantly on Meta Ads, Google Ads, and Instagram campaigns across 6 branches. However, their CRM setup created fatal blind spots:

✕After-hours leads went dark: Enquiries from Instagram, Facebook, and website chat vanished overnight.

✕Delayed response times: Counsellors took 2+ hours to next-day to call, losing high-intent patients to rivals.

✕Manual branch routing errors: Disconnected assignments across 6 clinics caused duplicate calls and missed leads.

✕Zero call visibility: Leadership had no insight into who was calling, call duration, or script compliance.

✕Blind ad spend ROI: Lakhs spent on marketing with no ability to tie actual clinic revenue back to specific ads.

✕Data security liabilities: Shared logins, no IP restrictions, and patient health notes vulnerable to staff leakage.

The Business Consequence: An estimated 60%–65% of high-intent patient enquiries were lost or severely delayed. Team performance was unmeasurable, and ad spend decisions were based on guesswork.

Conversion Economics

Conversion Funnel: Before vs. After LEDSAK

Measured across 18 months of operational data at Dermapuritys:

Before (LeadSquared + Manual)15% Final Rate

Leads CapturedFragmented across 25+ ad sources

100%

Raw → MQLSlow response, leads going cold

45%

Appointment BookedManual counselor outreach delays

25%

Consultation DoneHigh no-show rates without reminders

20%

Patient ConvertedBaseline acquisition rate

15%

✓ After (LEDSAK + Automation)36% Final Rate (+140% Lift)

Leads CapturedZero-loss instant webhook sync

100%Baseline

Raw → MQLSub-3s WhatsApp & call trigger

70%+55%

Appointment BookedAutomated slot booking links

52%+108%

Consultation DonePre-visit WhatsApp reminders

48%+140%

Patient ConvertedAutomated 18-month patient engine

36%+140% Lift

Architecture & Implementation

LEDSAK’s Complete Operating Engine for Dermapuritys

ENGINE 01Capture & Routing

Lead Management Centre

25+ native integrations across Meta Ads, Google Ads, Instagram, Facebook, Practo, Zapier, and WordPress. Ingested in sub-second real-time with zero manual entry.

Sub-second lead capture

No after-hours drop-off

Zero manual spreadsheet exports

ENGINE 02Speed-to-Lead

AI Engagement Engine

Omnichannel automation with WhatsApp (WATI), Email (Brevo), SMS (Servetel), and integrated Telephony (Cube Dialer). Workflows trigger within <3 seconds.

<3s initial outreach

Automated consultation prep

Multi-channel persistent follow-ups

ENGINE 03Clinical Ops

Sales Execution Engine

Intelligent round-robin lead routing across 6 clinic branches, pipeline tracking, consultation lifecycle management, and automated admin task reduction by 60%.

60% less admin overhead

Branch-isolated counseling

Service-wise pipeline stages

ENGINE 04Quality & Coaching

Team Performance Engine

Real-time call tracking, recording, and AI analysis. AI scores tone, sentiment, objection handling, and counselor script compliance across all branches.

100% call recordings & AI score

Real-time agent leaderboards

Targeted coaching recommendations

ENGINE 05Conversational BI

Growth Intelligence & MCP AI

Real-time ROI attribution tying ad spend to closed patient revenue. Connected to Model Context Protocol (MCP) allowing leadership to query CRM data via plain English.

Campaign-to-cash attribution

Plain-English conversational reports

Service-wise margin analysis

ENGINE 06HIPAA & ISO 27001

Enterprise Security & Privacy

Dedicated private AWS server deployment, IP-based geofenced logins (automatic logout outside clinic premises), and granular Role-Based Access Control.

IP geofencing protection

Private AWS single-tenant server

Full HIPAA & ISO 27001 compliance

BREAKTHROUGH CAPABILITY

MCP Conversational AI Reporting: Querying Clinical Data in Plain English

Instead of navigating rigid BI export tables, Dermapuritys leadership connects directly through Model Context Protocol (MCP). Anyone on the executive team can ask plain natural-language questions and receive instant analytical breakdowns:

Q: "Show me conversion rate by service this month, sorted by highest to lowest"AI Response: Instant table with HydraFacial, Laser Hair Removal, and Body Sculpting conversion %, YoY delta, and counselor close rates.

Q: "Which counselor has the best call-to-appointment ratio for body treatments?"AI Response: Live leaderboard showing Agent Pooja (42% ratio), average call duration (3m 40s), and appointment show-up trends.

Q: "What is our no-show rate this month across branches, and why?"AI Response: Branch-wise breakdown with AI-extracted sentiment citing top reasons: traffic delays (38%), unconfirmed WhatsApp slots (29%).

Q: "Which ad campaign is driving the highest lifetime value patients?"AI Response: Full ROI tracking: 'Meta Q3 Laser Campaign' spend ₹1.2L generated ₹7.8L direct patient billing with 48% repeat re-booking.

“

"Before LEDSAK, we had no idea which channels worked or how our team was performing. Leads lived in one place, revenue in another, call data nowhere. Now? One dashboard shows everything: ad spend, leads, conversions, team performance, call quality. We killed losing campaigns in week one and can listen to any call to coach our team. The 40% lift isn't luck—it's visibility."

Lalita AryaVice-President & CEO, Dermapuritys Aesthetic Clinics

Quick Facts

ClientDermapuritys Aesthetic Clinics

IndustryAesthetic Dermatology & Body Contouring

Footprint6 Clinic Branches across India

Previous SystemLeadSquared + Spreadsheets

Current DeploymentLEDSAK Private AWS (Geofenced)

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